Japan’s Metaplanet, the budget hotel operator turned investment firm, has added $6.94 million worth of Bitcoin to its growing holdings.

According to its Oct. 1 disclosure, Metaplanet has purchased an additional 107.913 Bitcoin (BTC) for a total investment of ¥1 billion ($6.94 million), marking one of its biggest single purchases. This brings the company’s Bitcoin holdings to 506.745, with the stash currently valued at $32.45 million.

Metplanet has invested 4.75 billion yen since announcing its adoption of Bitcoin as a reserve asset, picking up BTC at an average price of ¥9.373.557 per coin (roughly $65,000).

The Tokyo-headquartered company’s decision to increase its Bitcoin reserves is part of a larger strategy to hedge against Japan’s economic challenges, including the depreciation of the yen. 

Since May 2024, Metaplanet has continued diversifying its holdings into Bitcoin, following in the footsteps of U.S. firm MicroStrategy, which has adopted similar strategies. As a result, market proponents have dubbed it “Asia’s MicroStrategy.”

The latest transaction follows a $2 million investment into the flagship crypto last month when it scooped up 38.4 BTC. In August, the company secured a ¥1 billion loan from one of its stakeholders, MMXX Ventures, and subsequently bought 57.103 BTC for ¥500 million.

At the same time, Metaplanet also announced plans to raise $70 million through stock rights offerings, vowing to allocate over 80% of that amount towards its Bitcoin strategy.

Reinforcing its commitment, Metaplanet has partnered with SBI VC Trade, a subsidiary of Japan’s financial giant SBI Group. This collaboration will help Metaplanet ensure compliance and enhance tax efficiency while also offering corporate custody services and financing options using Bitcoin as collateral.

Japan’s growing appetite for crypto

Metaplanet’s Bitcoin strategy aligns with the growing interest from Japanese investment managers, who, according to a June survey, have expressed interest in exploring crypto investments.

Meanwhile, regulators in Japan are considering easing crypto regulations to encourage more investment in the sector. As reported by crypto.news, Japan’s Financial Services Agency is set to review its existing rules, which could lead to reduced taxes and enable domestic funds to invest in cryptocurrencies.

Earlier this year, the Ministry of Economy, Trade and Industry greenlighted local investment limited partnerships firms to invest in cryptocurrencies as a part of former Prime Minister Fumio Kishida’s “new capitalism” policy.